One important lesson to always remember in branding: the logo has to suit the personality of the business it's representing. Sometimes I have to reel in my ideas (they can really get out there) and focus on who I'm representing, and who their customers are.
The Arizona Association of Health Plans is a local lobbyist, and they needed a fresh look for the new year. I played with a bunch of different directions, but ultimately this simple but impactful, two color logo worked best for them. They mean business, and so does their new logo. I did get a bit playful with the icons on the business card though, which has apparently gone down very well at City Hall, win!